This week’s old time car ad is for the Plymouth Roadrunner. It’s hard to imagine that a 340ci and a 373ci engine was considered standard for lower insurance rates. In the late 60’s, automobile insurance companies were catching on that cars were going faster and were getting more powerful, and that this was a liability for them, so they started charging their customers more if you drove a high performance car.

Nowadays, driving a 5.7 or a 6.1 will net you higher insurance rates, or any later model V8 probably. In today’s world, a 4-6 cylinder econobox is the way for standard insurance. Back in the 60’s and 70’s, small displacement V8’s were standard insurance.

Check out these old ad for the Plymouth Roadrunner. BEEP BEEP!

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